Tag: Storytelling

Aug 2026 · Internal Communications

Nobody Visits: How to Improve Your Intranet Content Strategy

Full disclosure: AI created the headline of this post. I was the global editor of Kellogg’s company intranet for four years. What I learned from that experience was…

Jul 2026 · General Thoughts

Visual Storytelling: In Words and in Color

The best piece of writing advice I received was from the great ESPN writer Wright Thompson. This was early in my sportswriting career. I connected with Wright on…

Jul 2026 · Corporate Storytelling

Corporate Storytelling Isn’t Compelling (And Here’s Why)

Your company probably has a corporate storytelling problem. Why? Because companies have too many people to please. Too many talking points. Too much jargon. Companies also have a listening…